Riddle me this...

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 While exporting and uploading my Cinco de Mayo edit to the web, I came across something very interesting. If I simply export the movie as quicktime directly from final cut, it comes out to be 190 megabites, and is pretty bad quality. However, James taught me how to export it in HD (720p), which looks 100x better, and somehow is only 15 megabites... I couldnt understand how something that was of such high quality could be compressed into such a small package; James tried to explain it to me, but I had never heard of half the words he said. Oh well.