Today started out kind of bad, but the end of the day was amazing. First of all, I was supposed to get to Peninsula at 10:15. My alarm went off at 6:00 because I'd set it to the wrong time. Of course, I stayed awake till 8 something, and then fell asleep and woke up at 10. I rushed to get out of the house, and miraculously managed to get to Peninsula at 10:30. I could only stay for an hour, because the Caldera staff were going on a retreat, and needed me back at the office so that they could introduce me to the people in Studio.

Before lunch, Christina introduced Catie and I to Wendy, a studio manager. Basically, "Studio" is the place where, for lack of a non-cliche phrase, all the magic of Wieden+Kennedy takes place. All the designers, retouchers, art directors, etc. inhabit the huge space. Wendy told us that she didn't really have too much for us to do, but let us know that she would explain her job and see if we could shadow some people when we came back.

After lunch, Catie and I went to Studio and met Wendy. She spent half an hour or so explaining to us what she does, and how she does it. She is a studio managers, and there are 10 other studio managers at W+K. Each studio manager oversees a group of designers, and each of these units (studio managers and designers) works on design work for a specific client. For example, the team that Wendy manages works on designs for Nike Women, Nike Golf, and Caldera. 

We spent maybe 3 hours total in Studio. After Wendy explained her job to us, we went up to the 6th floor where a guy named Kyle was shooting photos of the 2010 World Cup press kit, as well as some t-shirts and a pair of Nike shoes. It was super cool to see the 2010 World Cup press kit. They had got a woman in Seattle to carve the soccer players into crayons, and the press kit included 6 of these crayons. They were sending these kits to journalists and magazines so that they would write about the press kit, I think? Something like that. We weren't actually allowed to take pictures of the kit, because it hasn't gone out to clients yet, but it was REALLY cool. We stayed to see Kyle shoot a little bit of the t-shirts, but he had to go do something else, so we went back downstairs and talked to Mark, one of the designers that Wendy oversees. He talked to us a little bit about Caldera's rebranding process, and then showed us how to use the coolest machine ever: this awesome laser cutter thing. So legit. Catie has pictures that she should post.

Overall, a good day, and I am looking forward to working in Studio again tomorrow!